The NBA is set to return to the NBC network for the first time in over 20 years, and the channel kicked off the excitement with a special 45-second video. Aired during a popular American football game, the promo introduces NBC’s new team of commentators in a fun style, similar to how players are announced before a big game.
The ad cleverly uses basketball legends-turned-analysts to build nostalgia and excitement. By revealing the video during a major NFL broadcast, NBC ensured it reached a huge audience, creating a buzz for the upcoming season and its opening night doubleheader on October 21st.
🏀 A Star-Studded Welcome Back
The video features a lineup of NBA greats who will be part of the broadcast team. Viewers can see Grant Hill dramatically revealing a suit under his warm-up gear, Vince Carter putting on his headset, and Reggie Miller signing a shoe for a fan. The promo also includes appearances by Tracy McGrady, Carmelo Anthony, and Jamal Crawford, playfully presenting them as a team ready for action.
📺 Opening Night Matchups Revealed
The ad also builds anticipation for the season’s start by highlighting the opening night games. The first match will see MVP Shai Gilgeous-Alexander and the Thunder host Kevin Durant and the Rockets. This will be followed by a classic rivalry, with Stephen Curry and the Warriors facing LeBron James and the Lakers.
💡 Smart Marketing Strategy
The video also stars NBC’s lead announcer, Mike Tirico, who proudly calls the analyst crew “my team.” The promo ends with a funny moment where Thunder players Shai Gilgeous-Alexander, Jalen Williams, and Chet Holmgren look confused, with Gilgeous-Alexander asking, “Are we supposed to play them?” Launching this ad during Sunday Night Football was a strategic move, as the football broadcast has been the top-rated prime-time show in the US for 14 straight years, guaranteeing massive exposure.
