
Get ready for non-stop basketball! Starting October 15, the NBA is launching a completely new way for fans to enjoy the game. A redesigned NBA App will now include a revamped NBA TV, creating a single destination for live games, original shows, and exclusive content, available 24/7.
This move brings everything a basketball fan could want into one convenient place. Instead of searching different platforms, you can now find NBA, WNBA, G League, and even international league games right on the app, making it the ultimate global hub for basketball.
🏀 A New Home for Basketball Fans
The NBA is creating a connected, global hub for basketball coverage. The newly updated NBA App and NBA TV are designed to give fans around the world constant access to the sport they love. Whether you want to watch live games, catch up on highlights, or dive into exclusive behind-the-scenes content, this new platform aims to deliver a seamless experience, 365 days a year.
📺 Meet “The Association”
A key feature of the new lineup is a flagship primetime show called The Association. Hosted by a team of well-known personalities including MJ Acosta-Ruiz, David Fizdale, Rudy Gay, Chris Haynes, and John Wall, this show will be your go-to source for all things NBA. It will cover the latest news, provide expert analysis, and celebrate the culture of the game, helping you stay informed on all the must-see action.
🌐 More Than Just the NBA
This new service isn’t just about the NBA. Fans will get more live basketball action than ever before. The platform will stream games from the WNBA, NBA G League, and the Basketball Africa League (BAL). It will also feature top international leagues and even showcase premier high school competitions, giving you a chance to see the next generation of superstars.





