The National Basketball Association (NBA) has announced a new multi-year partnership with CeraVe, making the popular brand its official skincare partner. This collaboration aims to connect with basketball fans by promoting the importance of skincare through exciting campaigns and community events all season long.
🤝 A Shared Vision for Wellness
This partnership brings together two major names that both value high performance and well-being. Esther Garcia, General Manager for CeraVe US, shared her excitement, explaining that the goal is to make effective, dermatologist-developed skincare accessible to everyone. She highlighted the NBA’s passionate and diverse fanbase as the perfect audience to start important conversations about skin and scalp health.
🏀 Expanding Beyond the Court
For the NBA, this collaboration is a step towards growing its lifestyle and wellness offerings. Paolo Pastore, the NBA’s VP of Global Business Development, noted that CeraVe brings trusted expertise to the league. He believes the brand’s innovative approach will help bring the NBA experience closer to fans in new and engaging ways, both on and off the court.
✨ What’s in Store for Fans?
Fans can look forward to seeing CeraVe featured at major league events, including the Emirates NBA Cup, NBA All-Star, and the NBA Summer League. The partnership will also build on CeraVe’s previous campaign with 10-time NBA All-Star Anthony Davis, creating new content for the NBA’s social media channels. To connect with the gaming community, CeraVe will also be integrated into the popular video game NBA 2K26.
